3 Factors that Affect Your Apps’ Ranking in the Apple App Store

3 Factors that Affect Your Apps’ Ranking in the Apple App Store

If you are an application developer who is planning to launch their own application sooner or later then you must have two main objectives. The first one being attracting as many users as you can, and the second one being earning of revenue with different things which can be done with an application. For most new and small app developers, the Google Play Store and the Apple App Store are places where it might turn out to be difficult for you to make your app discoverable as there are loads of applications. Many researches also prove the same. There are 90% of applications which are not marketed by the developers, which leave only one way open to them for making their application popular, and that is the on store optimization. For Apple App Store, you will see that ASO(App Store Optimization) is the best and the fastest way to gain popularity and make your app successful amongst people. But the main thing is that it is a little bit complicated and no one knows exactly how to do it. This is also a blessing in disguise as it means that you will have less competition for you to compete with. Remember that there are some differences in the ASO for Google Play Store and Apple App Store. Let us take a look at some of the methods of the ASO of Apple App Store.

There are many ways using which you can improve the ranking of your app, for example, buy app reviews

ASO in Apple

The optimization in Apple mainly depends on the number of downloads but there are other factors. One thing is for sure though, that ASO here is easier than Google Play Store. Let us see the 3 ASO Factors which affect an app’s ranking in Google Play Store-

  • Keyword Research and Their Use

The importance of keywords is highlighted in ASO of both the Google Play Store and the Apple App Store. You must put in a lot of effort in order to research your keywords. Remember that the keyword with the least competition is the best one. For starters, you can use Google Keyword Planner for your task. There are various tricks to using a keyword in your application’s ASO. Firstly, you need to remember that you will be provided with only 100 character spaces to put up the name of your keyword, so use those spaces judiciously. Don’t waste any of them. Secondly, the search window will only show 25 characters at once. So try and put up the best keywords in those 25 spaces. Thirdly, you need to remember that at times the app store flags app for duplication if they use the same keywords as some other app. So try and not copy the keywords from another app. Using keywords in the name of the publisher gives you extra ASO points.

Other Helpful Tips

Using numbers instead of a word(ex- 7 instead of seven) has proven quite effective. It is beneficial if you use a category in the name of your application. That is bound to give it more traffic in search results. But the most important thing that you all must remember about keywords id that using redundant keywords again and again is the worst possible technique which you could use for ASO on Apple App Store. This technique has now become obsolete and it generally lowers the ranking of an app. This logic also applies to applications in Google Play Store. So never overstuff your application with excessive keywords. There are many such small things which you could inculcate in the usage of a keyword in the title of your application.

  • Attractive Visuals for Users

It is the nature of all humans to be attracted to beautiful and attractive things, and the same logic also applies to an application. When you make your application, there is no point in designing it in a flimsy manner as that would not get it any downloads. People these days are always on the lookout for better looking things, and the same goes for an application. When you have to work upon an app’s visuals, that must include every little thing about it. The user interface of the app, its introductory video, the app logo, the screenshots, the app website, everything. That also includes the website of your app and the content which you have written about it, both on the website and in the description of the app on the Apple App Store. All of the above mentioned things are considered a part of your app’s visuals and they must be paid good attention.

  • Using Off Store Factors

Sometimes, there are some things about the ASO of your app which are not in direct control of you. These things need to be influenced one way or the other, and the best way you could do it is with the help of certain off store factors. Things such as the number of downloads of your app and its ratings in the store are some of the factors over which you cannot have absolute control, but which can easy be influenced from the outside. For increasing the number of downloads, the best thing which you could do is use social media marketing for promotion so that your ad reaches a targeted audience which will actually use the app.

Also, the use of influencers has become quite big in today’s market. You can also use them for the promotion of your app. As far as the ratings go, the best way to get more ratings is to ask the users of your app to rate it. Put a pop up in your app regarding that. Don’t buy reviews, that may not be the best thing to do. Also, do not go overboard with the review pop-ups. That might affect you negatively.


In the end, you must remember that the thing which will affect your app the most is its quality. It is quite simple, if your app is good, it will get more downloads and better ratings. If it is not, then no method or factor will be of any help to you.

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